Thursday, 26 July 2012

I have learned…


I have learned… 


I’ve learned-
that you cannot make someone love you. All you can do is be someone who can be loved. The rest is up to them.

I’ve learned-
that no matter how much I care, some people just don’t care back.

I’ve learned-
that it takes years to build up trust, and only seconds to destroy it.

I’ve learned-
that no matter how good a friend is, they’re going to hurt you every once in a while and you must forgive them for that.

I’ve learned-
that it’s not what you have in your life but who you have in your life that counts.

I’ve learned-
that you should never ruin an apology with an excuse.

I’ve learned-
that you can get by on charm for about fifteen minutes. After that, you’d better know something.
I’ve learned-
that you shouldn’t compare yourself to the best others can do.

I’ve learned-
that you can do something in an instant that will give you heartache for life.

I’ve learned-
that it’s taking me a long time to become the person I want to be.

I’ve learned-
that you should always leave loved ones with loving words. It may be the last time you see them.

I’ve learned-
that you can keep going long after you can’t.

I’ve learned-
that we are responsible for what we do, no matter how we feel.

I’ve learned-
that either you control your attitude or it controls you.

I’ve learned-
that regardless of how hot and steamy a relationship is at first, the passion fades and there had better be something else to take its place.

I’ve learned-
that heroes are the people who do what has to be done when it needs to be done, regardless of the consequences.
I’ve learned-
that money is a lousy way of keeping score.

I’ve learned-
that my best friend and I can do anything or nothing and have the best time.

I’ve learned-
that sometimes the people you expect to kick you when you’re down will be the ones to help you get back up.

I’ve learned-
that sometimes when I’m angry I have the right to be angry, but that doesn’t give me the right to be cruel.

I’ve learned-
that true friendship continues to grow, even over the longest distance. Same goes for true love.

I’ve learned-
that just because someone doesn’t love you the way you want them to doesn’t mean they don’t love you with all they have.

I’ve learned-
that maturity has more to do with what types of experiences you’ve had and what you’ve learned from them and less to do with how many birthdays you’ve celebrated.

I’ve learned-
that you should never tell a child their dreams are unlikely or outlandish. Few things are more humiliating, and what a tragedy it would be if they believed it.

I’ve learned-
that your family won’t always be there for you. It may seem funny, but people you aren’t related to can take care of you and love you and teach you to trust people again. Families aren’t biological.

I’ve learned-
that it isn’t always enough to be forgiven by others. Sometimes you are to learn to forgive yourself.

I’ve learned-
that no matter how bad your heart is broken the world doesn’t stop for your grief.

I’ve learned-
that our background and circumstances may have influenced who we are, but we are responsible for who we become.

I’ve learned-
that a rich person is not the one who has the most, but is one who needs the least.

I’ve learned-
that just because two people argue, it doesn’t mean they don’t love each other. And just because they don’t argue, it doesn’t mean they do.

I’ve learned-
that we don’t have to change friends if we understand that friends change.

I’ve learned-
that you shouldn’t be so eager to find out a secret. It could change your life forever.

I’ve learned-
that two people can look at the exact same thing and see something totally different.

I’ve learned-
that no matter how you try to protect your children, they will eventually get hurt and you will hurt in the process.

I’ve learned-
that even when you think you have no more to give, when a friend cries out to you, you will find the strength to help.

I’ve learned-
that credentials on the wall do not make you a decent human being.

I’ve learned-
that the people you care about most in life are taken from you too soon.

I’ve learned-
that it’s hard to determine where to draw the line between being nice and not hurting people’s feelings, and standing up for what you believe.

I’ve learned-
that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.


Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp
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True story: real winners don’t give up!



This is a true story of a young woman who went through the most gruesome fire. When you read her story, you’ll realize that your trials are absolutely nothing compared to what this young girl went through.

It was September 25, 2000. Maricel Apatan was an 11-year old girl in Zamboanga. On that day, this little girl went with her uncle to draw water.

Along the way, four men met them. They were carrying long knives. They told her uncle to face down on the ground, and they hacked him on the neck and killed him.

Maricel was in total shock, especially that the men were their neighbors. She tried to escape, but the men ran after her.

She cried, “Don’t kill me! Have mercy on me!”

But they weren’t listening. With a long knife, a man slashed her on the neck too.

Maricel fell to the ground and lost consciousness.

When she woke up, she saw a lot of blood. She also saw the feet of the men around her, but she pretended to be dead.

When they walked away, Maricel ran back home. But along the way, she saw that both her hands were falling off. Because the men hacked them too. She cried but she kept running.

Sometimes, she would faint and fall to the ground. But she’d regain consciousness and run again.

When she was near her home, Maricel called her mother.

Upon seeing her daughter, her mother screamed in terror. She wrapped her bloodied child in a blanket and carried her to the hospital.

Here was the problem: From her house to the highway, it was a 12-kilometer walk. It took them 4 hours just to reach the highway.

When they arrived in the hospital, the doctors thought Maricel was going to die. But for 5 hours, they operated on her. It took 25 stitches to stitch together the long knife wound in her neck and back.

Maricel barely survived. And she lost both of her hands.

Ironically, the next day was Maricel’s birthday. She was 12 years old.

But tragedy didn’t end there. When they went home, they saw their home was gone. It was ransacked and burned down by the goons.

Being very poor, Maricel’s family also didn’t have P50,000 for their hospital bills.

But God sent many angels along the way to help them.

Archbishop Antonio Ledesma, a distant relative, paid for hospital bills and helped them bring the criminals to court. They were sentenced to prison.

Today, she’s staying with the nuns at Regina Rosarii with Sr. Eppie Brasil, O.P.

But this is the incredible miracle. Instead of staying down, Maricel kept running.

Instead of cursing God why she had no hands, she now uses her wrists in incredible ways that will boggle your mind.


Maricel Apatan
Maricel was cited as the most industrious, best in computer, and most courteous in the School for Crippled Children.

In 2008, she graduated from a course in Hotel and Restaurant Management. She even received a Gold medal for Arts and Crafts.

In 2011, she finished her education to be a chef. Yes, a Chef without hands.

Nothing can stop this young lady from reaching her dreams.

More images about Maricel Apatan:












Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp




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Monday, 25 June 2012

Himangini Singh Yadu : Miss Asia Pacific World 2012


Himangini Singh Yadu : Miss Asia Pacific World 2012



Himangini Singh Yadu (born 1988) is an Indian beauty pageant titleholder who was crowned Miss Asia Pacific World 2012 on June 16, 2012 in Seoul, South Korea.




Yadu is a girl with a positive mind frame, cooperating and a good learner. She have always dream of participating in a beauty pageant like Miss Universe. She loves to travel, make new friends, and learn different cultures. She also has been trained in Armed Trained Police Centre in Indore. She loves to swim and listen to music while driving, and also has a big interest in reading and playing basketball.


She was formerly a contestant and a Top 10 finalist in I Am She 2010, India's national pageant for sending its winners to Miss Universe pageant.


She was appointed as India's representative to Miss Asia Pacific World 2012, as I Am She 2012 final will be held on July 28. Yadu is one the most favorite contestants in Miss Asia Pacific World 2012 to win the crown because of her stunning appearance. On June 16, she was crowned as Miss Asia Pacific World 2012 by Diana Starkova of Ukraine, beating the other 19 contestants.

Why is Sushmita so happy?


Why is Sushmita so happy?


We spotted a very happy Sushmita Sen at the airport welcoming her protégé Himangini Singh Yadu who won the Miss Asia Pacific World.

Why is Sushmita so happy?

Sushmita Sen looked dazzling in a blue top and jeans when we spotted her at the airport.
She was like a proud mom who was celebrating her kid's success.
A delighted Sushmita exclaims, ‘Himangini has successfully represented India & won us back the sweet taste of Victory. We did it!! Himangini brought us back the crown after 12 years. WE made India Proud.’



Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp




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Monday, 18 June 2012

International beauty pageants


Just a few more hours and one among the twenty hopefuls will be the proud owner of the “Miss India” title. As you keep your fingers crossed for this year’s winner, take a glimpse at these Indian beauties who have participated in International beauty pageants and have established a bench mark in the domain of glamour and beauty.


Reita Faria

Reita Faria

Reita Faria was the first Indian woman to ever win an international title since its inception. She was crowned Miss World in the year 1966. She however shunned the glamour world later and gave herself to medicinal practice.


Zeenat Aman


Zeenat Aman


After being crowned the 2nd runners up at the Miss India contest, Zeenat Aman went on to win the Miss Asia Pacific title in 1970, again being the first Indian to do so. Post her win she joined Bollywood and totally changed the face of the Indian woman in Hindi cinema. She was considered the Original Diva of Bollywod.




Sushmita Sen


Sushmita Sen


 In another first for the Indian nation, Sushmita Sen brought home the most coveted crown: that of Miss Universe in the year 1994. She too joined Bollywood, where she is known for her bold and fearless instinct.


Aishwarya Rai


Aishwarya Rai


Perhaps the most famous of all Indian beauty queens is Aishwarya Rai. She won the title of Miss World the same year as Sen and there has been no looking back for her since.


Diana Hayden


Diana Hayden


 Diana Hayden brought home the Miss World Title for a third time in 1997. She too joined the Hindi film industry but could not replicate the success of her seniors.


Yukta Mookhey


Yukta Mookhey


Yukta Mookhey joined the Indian Miss World brigade in 1999 becoming the fourth one to do so. Her Bollywood career was a miserable one as the few films she acted in bombed at the box-office and she was never able to establish herself as a bankable actress.


Lara Dutta


Lara Dutta


Lara Dutta became only the second Indian woman to win the Miss Universe pageant, in 2000, after Sushmita Sen. Lara Dutta now, is a successful Bollywood actress and producer and, of course, a proud mommy to baby Sara.


Priyanka Chopra


Priyanka Chopra


Priyanka Chopra was the last person to win the Miss World crown from India and that was in the same year as Lara Dutta’s win. Today, she is the reigning queen of Bollywood and is considered to be one of the best actresses of her batch.


Dia Mirza


Dia Mirza


Dia Mirza contributed to the creation of history when she won the Miss Asia Pacific title the very year that Lara Dutta and Priyanka Chopra won the Miss Universe and Miss World title respectively. It was the only time that a nation had picked up all three major awards in a single year.




Nicole Faria


Nicole Faria


Nicole Faria is the first Indian to win the Miss Earth pageant since its inception in 2001. She won the crown in December 2010 and is the current holder of the title




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Tuesday, 5 June 2012

The Bata shoes story



In the words of Ken Burnett, writer, publisher and occasional fundraising consultant.


"The Bata shoes story has been a favourite of mine for so long I’ve almost forgotten why. Recently I had a salutory reminder of it, which made me think that this story perhaps holds one of the simplest yet most profound and important messages of all, for all of us.


The Bata shoes story goes like this:
When I first visited Africa in 1978 I toured the wild north of Kenya. In tiny villages and markets along the way I kept seeing signs for Bata, the shoe company. When it came to indications of commercial product dominance in these fly-blown, out of the way spots, Bata was in evidence far more than any other maker of anything. I vaguely wondered why at the time, and later was told this tale, in explanation.
At the end of the nineteenth century, just as colonial Africa was opening up as a market, all the manufacturers of shoes in Victorian England sent their representatives to Africa to see if there might be an opportunity there for their wares. All duly came back in time with the same answer. ‘Nobody in Africa wears shoes. So, there is no market for our products there.’
All, that is, save for the Bata rep. He came back saying, ‘Nobody in Africa wears shoes. So, there’s a huge market for our products in Africa!’
And that’s why signs promoting Bata appear all over Africa, even in the remotest of spots. It’s why Bata’s shoes are known as the shoes of Africa.
So, what’s this got to do with fundraisers? Well, it’s about how we look at things and how we see them. It illustrates why being good at looking is a quality well worth cultivating.
Another instructive example for me came years back when I found myself at a fundraising conference in the UK, attending a session called ‘frontiers of direct mail’ or something similar, a panel discussion featuring many of Britain’s most successful fundraising direct marketers. Sitting next to me in the audience was a young account manager from a marketing agency of my acquaintance, just a few weeks into the job. After the presentations she couldn’t wait to deliver her verdict.


‘Huh,’ she exclaimed with contempt, ‘that was nothing new. I already knew all that.’
‘Well,’ I replied, trying to be sagelike, ‘I know what you mean, but funnily enough I took six pages of notes, nevertheless.
She delivered me a withering look, which showed that her scorn for me knew no bounds. She didn’t have to say so, for I could sense her smugness as she flounced off thinking. ‘Fancy that, I know more than Ken Burnett.’
The fact that people see things differently was brought home again for me recently at the UK Institute of Fundraising’s 2011 National Convention where I shared the stage briefly with two splendid observers of the human condition, Giles Pegram and Alan Clayton. Afterwards we were duly sent the audiences’ evaluations of our presentation, handed in as they always are at the end of our show.
I’m a bit long in the tooth now to pay much store by evaluations. They always only give part of the story and you invariably have to discount the ‘Mr Grumpy’ effect. But how can one reconcile the difference between comments such as these?

One delegate wrote, ‘Didn’t take anything away from session. Boring, not interactive’, while another said, ‘Wow – thank you so much. Already I feel 10 feet tall and I haven’t even started yet.’ Where these people in the same room? Well of course they were. Each had seen and heard the same things, but had looked and listened differently.
Someone else said, ‘it’s just common sense’, and that was clearly a criticism. Another said ‘it’s just common sense’ and meant it was great to be reminded of simple, fundamental truths.
Of course we know nothing anyone does will please everyone. But equally, if we dismiss something because we think we already know better, we’ll often miss out. Instead, we should learn to look and listen better, and to think before we jump.
Thanks for the lesson, Bata.


Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp



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Saturday, 2 June 2012

FLIPKART:Indian Amazon


FLIPKART :Indian Amazon
It’s being touted as India’s answer to Amazon. Founded by Sachin Bansal and Binny Bansal (not related to each other) in Oct 2007, Flipkart has catapulted to one of India’s most popular e-commerce sites and undoubtedly as the most popular online destination for books within a short span of three years. With expected revenues of Rs. 75 crores this FY, Flipkart plans to generate a whopping Rs. 4,500 crores by FY2015. Now that’s pretty impressive for any business.


Flipkart’s initial success can be pegged down to the experience of its founders, both of whom had worked with Amazon. They also successfully used word of mouth marketing and social media to get word out. But there are literally millions of retail websites. And not many have achieved even a fraction of the attention that Flipkart has. So what is it that makes Flipkart stand out? For one, they offer a huge range of titles (more than 7 million) which really sets them apart from the rest of the crowd.

But is simply offering so many titles enough? I don’t think so. I mean, how difficult is it for someone with deep pockets to simply replicate this? Not very. In fact, the Bansals started their venture with just Rs. 5 lakhs. So what does Flipkart have that makes its model so robust? An amazingly well-oiled warehousing and delivery system. This ensures that deliveries occur within promised times all over India. And with a business volume of nearly 2 lakh books every year, one can imagine how important logistics is to this business.


So what’s my take on Flipkart? I personally didn’t like the website interface so much. And this one’s supposed to be a newer one. It didn’t inspire me at all. And they still haven’t turned a profit yet. But on the positive side, they have the scope and the scale. They are adding new product lines such as movies, music, games, cameras and computers. They are coming up with creative ads and improving operations. They have just received another round of funding. All in all, there’s no doubt that Flipkart has tremendous potential.


Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp



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Friday, 1 June 2012

Vodafone ZooZoo ads- A perfect example of Viral Marketing


Vodafone ZooZoo ads
If your an Indian I’m sure you’ll never miss a laugh at the Vodafone ZooZoo ads which mainly appear during the IPL season. The advertisements are really attractive it would capture the attention of every individual. Initially everyone thought that the advertisements were pure animation, but it was later known that kids enacted the whole thing while wearing a mask.

Unlike the other two above this wasn’t a free cost campaign, but it successfully triggered a viral chain. After launching the campaign Vodafone’s subscription rates increased by almost 30% each quarter and moreover they made good amount of money selling their ZooZoo goodies.
Ofcourse this took millions of dollars as they had bid for heavy viewership during the infamous Indian Premier League, but they’ve successfully got more than they had asked for. So you see this clears a major mis-understanding among people who think viral marketing is free, at many circumstances it is free, but it will be faster and much easier if its paid

Regards,

Ankita Mishra [MBA,Marketing/HR]
Manager Marketing
AeroSoft Corp



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